Blog

Read our latest thoughts on Estate Planning, Trust Services and Asset Management.

Behavioral Finance 2/6/2024

4 Investor Biases That Skew Decision-Making (And How to Help Avoid Them)

Learn about 4 common cognitive biases that affect investor decision-making. Avoid emotional investing mistakes and make smarter financial choices.

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Behavioral Finance 10/10/2023

Why Investors Hate Losing: Prospect Theory, Loss Aversion & Market Behavior

Prospect theory explains why investors fear losses more than they value gains. Learn how loss aversion impacts decision-making in finance & investing

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