Blog

Read our latest thoughts on Estate Planning, Trust Services and Asset Management.

Behavioral Finance 2/6/2024

Four Emotional Biases and Cognitive Flaws That Impact Your Decision-Making

Explore the top 4 cognitive biases - Endowment Effect, Information Asymmetry, Recency Bias, and Present Bias - that impact investment decisions. Le...

READ MORE

Behavioral Finance 10/10/2023

Why Humans Hate Losing: The Impact of Prospect Theory in Finance

Understanding cognitive biases in finance is crucial. It's important to try and make rational decisions despite our complex human nature. Prospect ...

READ MORE